Aker BioMarine has created an expanded, innovative and interactive web destination @ superbakrill.com where visitors can learn everything they ever wanted to know about krill. Designed with new user-friendly elements, enhanced graphics, infographics, videos and more, the new website offers consumers a 360-degree look at krill and its health benefits, as well as its purity and sustainability credentials.
There are some inaccuracies around krill and health as well as krill harvesting practices. With krill becoming a more popular and sought after solution for consumers, Aker BioMarine wanted to launch a website with reliable information on krill omega-3s, laid out in an easy-to-understand, elegant format that captures the beauty and simplicity of krill and where it comes from.
SUPERBAKRILL.COM AT A GLANCE
Superba™ Krill omega-3s address many areas, such as: heart health, brain health, joint health, healthy inflammation and women’s health. The body better utilizes krill omega-3s because they are bound to phospholipids, which is unique among marine species. In studies, Superba™ Krill has been shown to increase the Omega-3 Index faster and more efficiently compared to other marine sources.
Sustainability has been at the core of Aker BioMarine’s operations since its inception. Given the importance of krill as a keystone species in Antarctica, the company’s commitment to ensuring its future and the future of the animals that depend on krill as a primary food source is paramount.
Phospholipids are present in every cell in the human body. They represent a distinct subgroup of lipids whose most vital role is determining the structure of the cell membrane. Krill omega-3s are unique in that they are bound to phospholipids, as opposed to triglyceride-bound omega-3s found in other marine and algal sources, making them preferentially utilized by the body. In fact, studies show that phospholipid-bound omega-3s get into cells up to 60% more efficiently.
“As krill continues to gain popularity as an ideal source of omega-3s, it is important to help people understand the full story on krill, including what it is, where it comes from and how it can improve human health,” said Becky Wright, Communications & Marketing Manager, Aker BioMarine. “It is also important to educate consumers about the sustainability practices used in harvesting krill, especially those looking for environmentally-friendly products and green practices. To that end, Superba™ Krill is certified by the Marine Stewardship Council (MSC) as being sustainable and 100% traceable from sea to shelf. Come visit us at superbakrill.com and see for yourself why krill represents the next generation of omega-3s.”
For more information, please contact:
Becky Wright, +1 206-855-6736 x 210
Roar Hernes, +47 (241) 30123
Chris McReynolds, +1 206-660-6756
Australia & New Zealand:
Lalen Dogan, +61 3 9999 1112
About Superba™ Krill
Superba™ Krill is a pure, natural source of the health-promoting EPA and DHA omega-3 fatty acids and the naturally occurring antioxidant astaxanthin. Superba™ Krill is unique in that the omega-3 fatty acids are provided in phospholipid form. In vitro, in vivo and human clinical research has demonstrated the safety and efficacy of Superba™ Krill.
About Aker BioMarine
Aker BioMarine is an integrated biotechnology company dedicated to the sustainable harvesting of krill and development of krill-derived biotech products. The company supplies biomarine ingredients through an optimized value chain. Aker BioMarine’s Superba™ Krill products are provided with 100% traceability from sea to customer. Only Aker’s krill fishery has been awarded Marine Stewardship Council (MSC) certification.