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SUPERBA™ KRILL PROUD TO PARTNER WITH MSC, RECOGNIZED AGAIN AS THE WORLD’S LEADING SUSTAINABILITY CERTIFICATION STANDARD

In 2009, WWF commissioned Accenture Development Partnerships (ADP) to assess on-pack wild-capture seafood sustainability certification programs and seafood ecolabels. The purpose of the study was to benchmark a wide range of seafood sustainability certification and ecolabel programs.

Accenture’s latest update—Smart Fishing Initiative: Comparison of Wild-Captured Fisheries Certification Schemes–presents the results of an enhanced analysis of four certification programs and their effectiveness in addressing the health of fisheries and oceans.

According to the report, Marine Stewardship Council (MSC) certification once again received the highest marks among those surveyed. In fact, based on the quantitative evaluation conducted in the study, MSC was found to be compliant with the WWF criteria, while Friend of the Sea, Alaska Seafood Marketing Institute and Iceland Responsible Fisheries were considered to be only semi-compliant.

“Aker realized from the very beginning that sustainability was an issue of great importance and this latest report validates our commitment to WWF and providing a sustainable krill harvest. This is precisely why we decided to pursue MSC certification in April 2010,” said Sigve Nordrum, Director of Sustainability for Aker BioMarine.

“It’s heartening to see that WWF and Accenture have moved to revaluate certification programs. MSC’s scores are very encouraging,” said Nina Jensen, TITLE, WWF-Norway.—-NOT SURE I GOT THIS RIGHT HERE…

Aker BioMarine is the only krill ingredient marketer that is primary in its supply. Aker’s proprietary Eco-Harvesting™technology and on-board processing result in the unique composition of Superba™ Krill Oil and provide full traceability from sea to shelf. Aker’s fisheries have been granted MSC certification, an exclusive distinction that no other krill fishery has earned. As part of an established commitment to substantiating krill’s health benefits, Aker continues to sponsor in vitro, in vivo and human clinical trials with phospholipid EPA & DHA from krill oil, consistently demonstrating a higher uptake of phospholipid omega-3 fatty acids, improved blood lipid profiles, and increased uptake of DHA in brain tissue compared to other omega-3 fatty acid sources.

For further information, please contact:
Eric Anderson, VP Global Marketing, Aker BioMarine, 206-855-6736