Press Releases

Aker BioMarine’s Superba™ Krill Oil Brand Turns 10!

The Company Celebrates 10 Years of Success and Innovation & Receives New Hope’s NutrAward ‘Ingredient of the Year’

A decade ago, the krill oil category was non-existent. Today, as a multimillion-dollar category with many product offerings, krill oil represents 20% of the omega-3 category, and is the second largest commercially available source of omega-3s EPA/DHA after fish oil. Alongside that growth, the Superba Krill oil brand has come a long way in a decade.

To celebrate, Aker BioMarine, is throwing a 10th Anniversary Party on Saturday, March 11th from 5:30 - 7:30 pm at The Hilton Avalon Ballroom (Engredea/Natural Products Expo West).

The team at Aker BioMarine is excited to celebrate and share insights on the company’s new innovations and high-level research projects. In addition to guest speakers, memorable videos and a champagne toast, each event attendee will have the chance to walk the red carpet in celebrity style and preview a never-before-seen film created to support one of Aker BioMarine’s latest education programs, The Omega-3 Index Project™.

In addition to celebrating 10 years in business, the team at Aker BioMarine was presented with New Hope’s 2017 Ingredient NutrAward for Superba Boost, its first krill oil concentrate. Superba Boost was chosen as ingredient of the year based on scientific merit, safety and efficacy, market potential, innovation and the ability to increase market credibility. Its application was selected from dozens of entries this year.

“We are excited to celebrate these past 10 years with our industry partners and friends, who have all contributed to the growth and success of Aker BioMarine and our Superba krill oil brand,” said Matts Johansen, CEO Aker BioMarine. “It’s nice to reflect on the past, back to when and how this all started, as well as take the opportunity to focus on the path forward. And winning the NutrAward for Superba Boost is the icing on the cake; we are honored to have been chosen.”

“The past 10 years prove that krill oil is a major player in the omega-3 market and we are here to stay,” Johansen continued. “I am thrilled to take on the next phase of this business and continue to drive scientific discovery and innovation, as well as support and strengthen our product quality and commitment to sustainability. Most important, we will continue to reinforce the need for education and partnerships to raise awareness of the importance of omega-3s EPA and DHA.”

 

For more information please contact:

Becky Wright

Marketing & Communications Director, Superba™

becky.wright@akerbiomarine.com

 

About Aker BioMarine

Aker BioMarine is a leading supplier of krill-derived products to the consumer health and wellness and animal nutrition markets. Aker BioMarine is dedicated to the sustainable harvest of krill and development of krill-derived products. The company supplies marine ingredients through a 100% traceable supply chain. Aker BioMarine was the first krill company to be awarded Marine Stewardship Council (MSC) certification.

 

About SuperbaTM Krill 

SuperbaTM Krill is a pure, natural source of the health-promoting EPA & DHA omega-3 essential fatty acids and the naturally occurring antioxidant astaxanthin. The uniqueness of SuperbaTM Krill is that the omega-3 fatty acids are provided in phospholipid form. In vitro, in vivo and human clinical research has demonstrated the safety and efficacy of SuperbaTM Krill.

Got Omega-3s? Probably Not Enough…

Omega-3 deficiency is a global issue, putting people at higher risk of chronic disease, and education is essential in eliciting positive change. To that end, Aker BioMarine is officially rolling out a new platform called The Omega-3 Index Project™ to help bring more awareness to omega-3 EPA/DHA insufficiency, which affects most consumers worldwide. After a successful launch in Australia, the Aker BioMarine team is making waves in the U.S. market and is excited to share this Project with Engredea/Natural Products Expo West attendees. All are invited to visit Aker BioMarine’s booth (#775) to learn more about The Omega-3 Index Project and get their levels tested onsite with Dr. Bill Harris, an internationally recognized omega-3 expert and co-inventor of the Omega-3 Index Test.

Created in collaboration with Dr. Harris, The Omega-3 Index Project provides tools that will help consumers and health practitioners alike, identify, correct and maintain healthy levels of omega-3s EPA/DHA. The cornerstone of the Project is the Omega-3 Index Test, which is a simple nutritional tool that measures the amount of EPA and DHA in red blood cells. Learn more about the Project here: http://www.omega3indexproject.com/us/

“This project is unlike any other initiative in the omega-3 industry. We are creating awareness of omega-3 deficiency, which consumers must acknowledge and act on in order to create positive change,” said Dr. Harris. “In the near future, I believe this tool will be equally important to a cholesterol test. The difference is the approach to correcting a negative Omega-3 Index score (i.e., low EPA/DHA level) is simply to consume more of the right omega-3s, like EPA and DHA. The Omega-3 Index Project will bring value to the industry in many ways and this is just the beginning.”

 

Visit Aker BioMarine’s Booth #775 during Engredea/Natural Products Expo West 2017 to:

  • Get your omega-3 EPA/DHA levels tested at the Aker Booth (#775) with Dr. Bill Harris and learn more about The Omega-3 Index Project. Testing will take place all three days of the show.
  • Hear more about Aker BioMarine’s newest products—Superba™ 2 and Superba™ Boost—and how they can raise the Omega-3 Index, as well as inspire new product launches and line extensions.
  • Learn more about a clinical trial we are running with the US Army Rangers and the other exciting studies we have planned for the future.

 

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For more information please contact:

 

Becky Wright

Marketing & Communications Director, Superba™

becky.wright@akerbiomarine.com

732-860-0137

 

 

About Aker BioMarine

Aker BioMarine is a biotech innovator and Antarctic krill fishing company dedicated to improving human and planetary health. The company develops krill-based ingredients for nutraceutical, aquaculture, and animal feed applications. The company’s fully transparent value chain stretches from sustainable krill fishing in pristine Antarctic waters through its Montevideo logistics hub, Houston production plant, and all the way to customers around the world. Aker BioMarine is fully owned by Aker ASA, an industrial pioneer since its establishment in 1841.

 

About SuperbaTM Krill

SuperbaTM Krill is a pure, natural source of the health-promoting EPA & DHA omega-3 essential fatty acids and the naturally occurring antioxidant astaxanthin. The uniqueness of SuperbaTM Krill is that the omega-3 fatty acids are provided in phospholipid form. In vitro, in vivo and human clinical research has demonstrated the safety and efficacy of SuperbaTM Krill.