Aker BioMarine Antarctic is proud to announce that an expert panel of judges has placed Superba™ Krill Oil on the shortlist of finalists for the Nutraceutical Business & Technology “Best New Finished Product” Award for Schiff’s MegaRed. Aker BioMarine Antarctic is the exclusive supplier of Superba™ krill oil for Schiff’s MegaRed, the #1 selling omega-3 supplement sold in Food, Drug and Mass classes of trade in the USA, a distinction which helped Aker BioMarine to secure this nomination.
According to Dr. Kevin Robinson, Head of the Judging Panel and editor of NBT, “The standard of nominations received made it an incredibly difficult decision for the judging panel—so well done to the finalists… It has been a challenging and fascinating task to this point so I’m very much looking forward to the winners announcement on the night.”
Last year, Aker BioMarine Antarctic’s Superba™ Krill Oil won the NBT Environmental Excellence Award for leadership and innovation in responsible sourcing, supply chain efficiency, carbon reduction and cultural awareness.
“It is extremely satisfying to see this recognition of Superba’s™ commercial appeal,” stated Roar Hernes, VP Sales and Marketing at Aker BioMarine. “The user experience with Superba™ is excellent. Consumers report likely the small, easy-to-swallow dose, superb tolerability and no fishy-burps – this results in a very high reorder rate and explosive growth.”
Winners will be announced at Vitafoods, Europe on 23 May 2012, in Geneva, Switzerland. In partnership with Vitafoods Europe, the NBT Awards recognize excellence in R&D, marketing and business technology within the nutraceutical industry. Both the scientific team and the commercial team from Aker BioMarine Antarctic will attend Vitafoods.
Aker BioMarine Antarctic is the only krill ingredient marketer that is primary in its supply. Aker BioMarine Antarctic’s proprietary Eco-Harvesting™ technology and on-board, ISO Certified processing result in the unique composition of Superba™ Krill Oil and provide full traceability from sea to shelf. The Marine Stewardship Council (MSC) has granted MSC Certification to Aker BioMarine Antarctic’s fisheries, an exclusive distinction that no other krill fishery has earned. As part of an established commitment to substantiating krill’s health benefits, Aker BioMarine Antarctic continues to sponsor in vitro, in vivo, and human clinical trials with phospholipid EPA & DHA from krill oil, consistently demonstrating a higher uptake of phospholipid omega-3 fatty acids, improved blood lipid profiles, and increased uptake of DHA in brain tissue compared to other omega-3 fatty acid sources. Superba™ Krill Oil is has obtained both GRAS and NDIN.